The Importance of Field Data in Sales Management

For businesses, sales are blood in the veins of people. Even if businesses do not make a profit, they can survive by making sales in the short and medium term, but it is inevitable that companies that do not establish a sustainable sales organization will fall into trouble.

In sales management, field data is oxygen for people. Data collected in the field provides insights in many areas such as developing sales strategies, managing sales teams, analyzing customer behavior and measuring sales performance.

With COREDINAT Sales, field data reflects the interactions sales teams have with customers in real time. According to standard CRMs, the manager's observation and control function is taken over thanks to interconnected data such as location and time collected with the support of artificial intelligence without pressing any button. This data can be used to understand customers' needs and expectations, identify challenges in the sales process, and improve after-sales services.

Additionally, field data also helps sales managers measure and track the performance of their sales teams. Using this data, sales managers can determine sales strategies, manage sales targets and increase the effectiveness of their sales teams. COREDINAT Sales has been designed to allow managers to use the time spent on control more efficiently. Control and tracking algorithms allow you to view meaningful reports wherever, whenever and on any device you want, without looking at the screen or pressing any buttons.

The sales pattern required by sectors is different. Even the sales and field patterns of different companies operating in the same sector can often be different. COREDINAT Sales algorithms are designed flexibly to fit the culture of the company rather than adapting it to each company. Thus, sales teams' resistance to digital transformation decreases and the transition period shortens.

Field data is critical to sales management and, when used correctly, is the most valuable tool for improving the performance of sales teams, increasing customer satisfaction and ensuring the success of the business.

As Peter Drucker, one of the world's most well-known CEOs, said, "You can't manage what you don't measure."

COREDINAT Sales' artificial intelligence tracks, measures, analyzes, directs and reports.

As a result, it makes the lives of sales managers and their organizations easier.