Disadvantages of Food Delivery Platforms

While food courier platforms such as Uber Eats, Getir Yemek, Yemeksepeti, Trendyol Yemek, Delivery Hero, Doordash, Grubhub, Deliveroo, Just eat, Postmates, Foodpanda can offer restaurants greater visibility and access to a wider customer base, they also have a few disadvantages to consider. It brings with it. These disadvantages;

High Commission Fees: Many food courier platforms charge restaurants a commission fee for each order delivered. These fees can be quite high, typically ranging from 25% to 40% of the order total, significantly impacting a restaurant's profit margin.

Loss of Control: When outsourcing deliveries to third-party platforms, restaurants must expect to lose control over the quality of their food and customer experience. Problems with delivery times or food quality cause dissatisfaction of both the restaurant and the customer. Customer dissatisfaction can lead to high penalties and cuts.

Dependency: Restaurants that rely heavily on food courier platforms for delivery orders may become dependent on these platforms. If the platform changes its policies or fees, or if the platform goes bankrupt, the restaurant could be left without a significant source of income.

Branding: When using a food courier platform, the restaurant's brand may be less visible as the platform's branding often takes precedence during the ordering and delivery process. This can make it difficult for restaurants to establish their brand identity and customer loyalty.

Challenge of Managing Multiple Platforms: If a restaurant uses multiple food courier platforms, managing orders, inventory, and delivery logistics across different platforms can be challenging. This can lead to inefficiencies and errors that can negatively impact the customer experience.

Overall, while food delivery platforms are a convenient and effective way for restaurants to reach new customers and increase sales, they also come with significant drawbacks that should be carefully considered before signing up.

With COREDINAT Courier, many of the disadvantages mentioned above are eliminated. Moreover, this operation can be carried out with only 1% of the high commission rates given to the platforms. Coredinat Courier offers restaurants the opportunity to access food platform technology with a very small investment.